Marketing, conventionally speaking, is all about customers, products and services. How people perceive your brand and think of your company are aspects that matter for sure, but have you considered the outlook of your employees? HR marketing takes the core concepts and strategies of marketing and applies those strategically to human resources. Here’s a look at HR marketing and why it should matter in 2018 and beyond.
Change the way you hire and retain people!
The whole motto of HR marketing is to establish that your business is a great place to work. Think of this – Top brands are always in search of top talent, and they have the pay packages to offer, which always works in their favor. If you cannot please them with salaries, there’s a need to find more smart ways to attract them. That’s exactly what HR marketing is all about. If you talk to agence de communications marketing Sept24, their experts will explain how marketing has changed the way HR departments function. HR marketing is not just about attracting and hiring talent, but it also focuses on ways that can help in retaining people within the organization. Keep in mind that this is also critical, because if people don’t stay with your business, recruitment costs shoot up besides the obvious increase in effort and affect on productivity.
Finding an agency for HR marketing
There are companies that deal in HR marketing, but since this is a relatively new branch of marketing, not all agencies are as effective. You have to consider what they have done in the past, and how their work has helped some of the brands they have worked with. It is essential to evaluate the portfolio of the agency and how they function, because the approach to HR marketing eventually makes the big difference. You can ask for references for a better idea. What is also important is how they offer consulting assistance on internal matters. From recruitment, creating digital HR marketing campaigns to managing in-house talent and organizing events and workshops, companies that deal in employer branding need to have a say in everything.
It takes time to build what’s known as an ‘employer brand’, but the effort would be worth it, provided you have a good HR marketing team at work. Also, consider human resource marketing as a regular thing and not a onetime gig to get people onboard.
